Alma • December 28 2023

Reunification Therapy: Mending Parent-Child Relationships

I interviewed subject matter experts and optimized for SEO in this piece for individuals seeking therapy.

Carrot • December 1 2023

Employer guide to LGBTQ+- inclusive fertility benefts

I ideated and wrote this guide for HR leaders on how to create a more inclusive environment for members of the LGBTQ+ community.

SureCo • November 27 2023

What Are the Best Individual Health Plans for Young, Healthy People

I interviewed a subject matter expert and wrote this blog post for a B2B2C audience.

Antidote • November 17 2023

[Infographic] Clinical trial phases

I wrote the copy and led the design for this infographic on the phases of clinical trials. "Clinical trial phases" is a frequent Google search and source of confusion for patients interested in taking part in research.

Carrot • November 16 2023

[One pager] Egg, sperm, and embryo freezing with Carrot

I wrote the copy for this product one-pager to share more information about how Carrot members could use their benefit for fertility preservation.

Carrot • November 8 2023

[Guide] Fertility in the workplace: A guide to being a supportive manager

This guide I wrote is shared with all Carrot customers as a helpful resource.

Carrot • November 8 2023

[Guide] How to create a supportive workplace for aspiring parents

I wrote this guide for HR leaders based on results from a 2022 survey conducted by Carrot.

Carrot • November 8 2023

[Guide] 5 things I wish I knew before purchasing fertility benefits

I interviewed a Carrot Fertility customer for this guide, which influenced $1.1M in 2023 pipeline revenue through organic and paid distribution.

Carrot • November 7 2023

[Case study] Carrot x Salesforce

I interviewed an HR leader at Salesforce about why his company chose Carrot for fertility benefits.

Antidote • October 27 2023

[Whitepaper] Patients have a type

A whitepaper I wrote for Antidote based on results from a survey we conducted, for a research site/pharmaceutical audience.

Antidote • November 2 2023

[Report] Minority Participation in Clinical Trials

In this report, I outlined the latest progress toward true diversity in research, and what we can do next.

Antidote • November 2 2023

25+ useful clinical trial recruitment statistics for better results

This blog post ranked on the first page of Google results for the search term 'clinical trial recruitment statistics' in less than a month, thanks in part to a robust internal linking strategy.

Antidote • November 2 2023

15 clinical trial patient recruitment companies (and how to choose one)

This was Antidote's top-performing blog post in search. I optimized the post for mid- and bottom-funnel keywords, such as 'clinical trial recruitment companies.' The post brought in qualified sales leads each month. I kept it updated regularly so it continued to rank.

Carrot • October 27 2023

Why menopause should matter to employers | Carrot Fertility

In the world of company benefits, maternity coverage is table stakes. Fertility and family building have also increasingly become part of the conversation. But the reproductive health needs of employees, including hormonal health, don't stop there.

Carrot • October 27 2023

[Whitepaper] How fertility benefts improve health outcomes

I wrote and coordinated medical review for this whitepaper detailing the value of fertility benefits in improving pregnancy and maternal health outcomes.

Fern Health • October 31 2023

[Whitepaper] Higher costs, less care

I wrote this whitepaper for Fern Health about how remote work contributes to musculoskeletal pain cost increases.

Carrot • October 27 2023

[Report] Menopause in the workplace 2023

I supported survey writing and wrote this report based on results from 1,000 women in the U.S. currently experiencing perimenopause or who had completed menopause in the last five years.

Carrot • October 31 2023

Baby Steps Podcast | Carrot Fertility

Baby Steps is a podcast about the intersection of work and fertility health. I planned, hosted, and promoted Season 2 of the podcast, which was directed at HR leaders.

Carrot • December 15 2022

Carrot member spotlight: Kelly’s journey to parenthood using ovulation tracking

I interviewed a Carrot Fertility member about her experience using fertility benefits to have her baby. I worked closely with a video agency to deliver a final product that reflected our brand.

Carrot • November 8 2023

Why fertility benefits should be on every employer's 2023 list | Carrot Fertility

This is Carrot's top-performing blog post in terms of keyword rankings and qualified inbound leads. I updated it yearly based on SEO best practices to ensure it continued to rank for relevant keywords.

Carrot • October 27 2023

[Infographic] Law firms and legal services

I provided research and copywriting for this infographic targeted at HR professionals in the legal industry.

Fern Health • October 27 2023

[Case study] How BCG Digital Ventures launched a digital MSK program during the pandemic and reduced employee pain, depression, and anxiety

I interviewed this Fern Health customer and created this case study to demonstrate our program's impact.

Photo by Karolina Grabowska on Pexels

Plan Sponsor • October 27 2023

How COVID-19 Will Transform Your Health Benefits Strategy | PLANSPONSOR

I pitched and wrote this article highlighting the value of digital musculoskeletal pain programs on behalf of Fern Health.

dotmed.com • October 30 2023

Why medical providers are leaving their EMR vendors

I reported and wrote this article for a medical trade magazine.